
AVEDA Master Stylist
Specialties:
Curly Hair, men's &
Women's Precision Haircutting & Perming
Hours:
Monday 3pm - 8pm &
Tuesday 1pm - 8pm

AVEDA Master Stylist
Director, Salon Operations
Specialties:
Highlights, Dry Haircuts &
Straightening & Smoothing Treatments
Hours:
Tuesday 10am - 7pm, Wednesday 10am - 7pm & Thursday 10am - 7pm

AVEDA Master Stylist
Director, Purchasing & Merchandising
Specialties:
Color Specialist, Fashion Colors, Hair Extensions
Hours:
Tuesday 10am - 7pm, Wednesday 10am - 7pm, Thursday 10am - 7pm & Saturday 10am - 3pm

AVEDA Senior Stylist
Specialties:
Lived-In Blonds, Balayage & Smoothing & Straightening Treatments
Hours:
Monday 3pm - 7pm, Tuesday 10am - 7pm,
Wednesday 10am - 7pm, Saturday 10am - 3pm

AVEDA Stylist
Specialties:
Highlights, Haircutting & Hair Extensions
Hours:
Tuesday 10am - 3pm, Wednesday 10am - 7pm, Thursday 3pm - 8pm

Paramedical Esthetician & Nail Technician
Specialties:
DMK Skin Revision Treatments, Russian E-file Manicure & DMK Medical Grade Pedicure
Hours:
Tuesday 9am - 6pm, Wednesday 9a - 6pm, Thursday 10am - 6pm,
Friday 9am - 3p, Saturday 9am - 3pm

Licensed Esthetician
Specialties:
AVEDA Facials, Peels, European Face, Neck & shoulder Massage & Brow Tinting & Shaping
Hours:
Thursday 10am - 4pm, Friday 10am - 3pm & Alternating Saturdays

Massage Therapist
Specialties:
Deep Tissues, Trigger Point & Myofascial Massage
Hours:
Wednesday 10am - 7pm, Thursday 10am - 7pm
& Saturday 9am - 3pm

Massage Therapist
Specialties: Swedish & Deep Tissue, Prenatal, Hot Stone & FST (Facial Stretch Therapy)
Hours: Tuesday 11am - 3pm

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Specialties:
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Hours:
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Front Desk Concierge

Owner, Rewired Strategies
Content Creator, Newsletter Designer &
Social Media Strategist

Owner & Property Manager

Nicole Lerda is the Founder and Luxury Boutique & Gift Curator of MaxxCole Beauty & Boutique Co., an AVEDA beauty, wellness, and lifestyle destination established in 2020 with a mission to create more than a traditional salon or boutique. After building a successful career with two Fortune 50 financial institutions, Nicole combined her passion for business, hospitality, and exceptional customer experiences to create a place where women feel supported, appreciated, empowered, and genuinely cared for. Today, MaxxCole Beauty & Boutique Co. is home to a team of 16 dedicated professionals committed to helping women look and feel their very best. The company offers luxury beauty and wellness services, including AVEDA hair services, professional hair extensions, nail services, AVEDA facials and skincare, therapeutic massage, and award-winning DMK medical-grade Skin Revision treatments as a certified DMK MD Skin Clinic.Beyond the Salon and Spa, Nicole serves as the company’s Chief Buyer and Gift Curator, personally selecting every collection featured in the MaxxCole Boutique. The boutique offers an elevated shopping experience with thoughtfully curated women’s fashion, unique gifts, home décor, accessories, and luxury personal and corporate gifting services. From custom-curated gift collections and client appreciation programs to employee recognition gifts and event favors, MaxxCole creates memorable experiences that leave lasting impressions. Nicole’s commitment to entrepreneurship, innovation, and community has earned both personal and professional recognition. In 2021, MaxxCole Beauty & Boutique Co. was honored as the Women-Owned Small Business of the Year. In 2022, Nicole received the Encourage Pillar Award from Brave Women Project in recognition of her dedication to empowering and supporting women throughout the Pittsburgh region. Nicole also serves on the Board of Directors for Brave Women Project. As Capital Advancement Chair, she leads the organization’s fundraising initiatives, and as Co-Chair of the BWP Pillar Awards, she helps recognize and celebrate women making a lasting difference in their communities. Whether serving clients through transformative beauty and wellness services or curating meaningful gifts that celebrate life’s most important moments, Nicole believes that when women feel valued, confident, and cared for, they are empowered to become the very best version of themselves.

Nicole Lerda is the Founder and Luxury Boutique & Gift Curator of MaxxCole Beauty & Boutique Co., an AVEDA beauty, wellness, and lifestyle destination established in 2020 with a mission to create more than a traditional salon or boutique. After building a successful career with two Fortune 50 financial institutions, Nicole combined her passion for business, hospitality, and exceptional customer experiences to create a place where women feel supported, appreciated, empowered, and genuinely cared for. Today, MaxxCole Beauty & Boutique Co. is home to a team of 16 dedicated professionals committed to helping women look and feel their very best. The company offers luxury beauty and wellness services, including AVEDA hair services, professional hair extensions, nail services, AVEDA facials and skincare, therapeutic massage, and award-winning DMK medical-grade Skin Revision treatments as a certified DMK MD Skin Clinic.Beyond the Salon and Spa, Nicole serves as the company’s Chief Buyer and Gift Curator, personally selecting every collection featured in the MaxxCole Boutique. The boutique offers an elevated shopping experience with thoughtfully curated women’s fashion, unique gifts, home décor, accessories, and luxury personal and corporate gifting services. From custom-curated gift collections and client appreciation programs to employee recognition gifts and event favors, MaxxCole creates memorable experiences that leave lasting impressions. Nicole’s commitment to entrepreneurship, innovation, and community has earned both personal and professional recognition. In 2021, MaxxCole Beauty & Boutique Co. was honored as the Women-Owned Small Business of the Year. In 2022, Nicole received the Encourage Pillar Award from Brave Women Project in recognition of her dedication to empowering and supporting women throughout the Pittsburgh region. Nicole also serves on the Board of Directors for Brave Women Project. As Capital Advancement Chair, she leads the organization’s fundraising initiatives, and as Co-Chair of the BWP Pillar Awards, she helps recognize and celebrate women making a lasting difference in their communities. Whether serving clients through transformative beauty and wellness services or curating meaningful gifts that celebrate life’s most important moments, Nicole believes that when women feel valued, confident, and cared for, they are empowered to become the very best version of themselves.
