be curly advanced™ shampoo Give your wash day routine a strong foundation. This creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. When used with be curly advanced™ conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. Created with our expert team of texture stylists. Suitable for:

• Curl, coil and wave types: 2A – 4C
• All hair types: fine, medium and thick

Aroma: Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

• 94% naturally derived^*
• Silicone-free
• Sulfate-free
• Vegan
• Leaping Bunny Approved
• Kokum seed butter deeply nourishes, conditions and provides slip

^*Per ISO 16128 standard. From plant sources, non-petroleum mineral sources, and/or water.

How to Use Massage into wet hair and scalp. Rinse. Follow with be curly advanced™ conditioner. REGIMEN Tight curls and coils: •On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel •Co-wash curls and coils between wash days to gently cleanse without stripping Wavy and loosely curly hair: •On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream •Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

Ingredients: WaterAquaEau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>